River Road Campground

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River Road Campground is located in upstate New York settled the Adirondacks. They desired a new website and a Internet Marketing strategy to increase site traffic, while utilizing their current customer base and attracting new customers.

First month of data note the spike near the end from a Facebook giveaway
Traffic data for the first month after launch
 

Challenge

Old outdated website and no Analytic data.

Solution

A Content Management System (CMS) with a screen responsive theme. We used wire frame models to construct the new website while keeping key information from the old website. Once the model was approved we went to work designing and developing the new website. We chose WordPress for the C.M.S as it would best fit their website features. We added Google Analytics to the website so they could track the website data, but unfortunately we had no data to compare after the new website launched.

Results

The end product was a WordPress Content Management System (CMS) with a screen responsive theme and a contract for Social Media Management were we were able to do a Facebook giveaway at the same time as the new website was launched and drive traffic from the Campground's Facebook page to the new website. This giveaway was able to offer free marketing on Facebook building the number of followers and driving traffic to the website and converting into sales.

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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